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Understanding How Content is Ranked By the Search Engines
Before you can understand which type of content is best to optimize your website, you must understand just how the content on your webpages and that link to your website is ranked and scored. In the past, website designers could buy links and incorporate anchor text that included these links with keywords to achieve a high ranking in search engine results. Today, the search engines have caught on and come up with dozens of different searching algorithms where the scores of the algorithms can all affect the site's overall ranking.
Search engines like Google use advanced software program, also known as off the map bots, that are designed to act as weighing scales that will label the content on a webpage and rank the content that meets requirements that are set by the search engine. These bots will look for keywords, how these keywords are used, whether or not the content is written for the reader, and whether or not the content is original to rank the page. Other important factors that these algorithms will consider include: social media content linking, social media content shares, and third-party linking from relevant websites.